Our Story

The Laceration Lures Story … the long version.

About five years ago, I lost one of my favorite shotgun lures to a boat while fighting a fish. It was one of those old favorites that get passed down from one fishing generation to another and I still have no clue what it was. It was a bullet shape that had been around the block a few times - broken nose, mangled skirts, and a few chunks missing. After searching for a replacement, I eventually gave up and decided to make my own.

I have always liked the natural pearl shell in lures, but had never actually owned one. So I started getting all the parts and pieces together … mold rubber, shell from Hawaii, skirts, and some BB’s for weight. I followed the plan my mind had conjured up on how these lures were supposed to be made … and a few days later, I had a lure!

The last weekend in August was the first time I could put the lure to the test. After missing more than a few bites, we finally came tight on the shotgun line. We brought the wahoo to the boat and I gaffed the fish. As it swung over the side, the fish slapped its tail on the gunnel and rotated on the gaff on the way to the box. With the fish in the box, I immediately noticed the blood on the floor was not quite the color I was used to seeing. I knew that the fish had brushed against me, but that was not out of the norm. As I looked down, I started to see a more red and finally took a step and saw something you never want to see offshore … tendons, tissue, bone, and a pulsing flow of blood. I shot straight into panic mode, took off my shirt and tied it around my ankle. My cousin, the only other person on the boat, cleared all of the lines as I braced myself for the trip back.

It was a moderate distance, we were somewhere just north-east of the grouper trenches. At first, I did not feel a thing. Literally, nothing at all. About halfway back, I felt every single wave. As we made it back though the inlet, we called the ambulance and I don’t recall slowing down until just before hitting the dock. I don’t think I made it far when I tried to get off the chair - pretty sure I just fell into the cockpit. Eventually, I was pulled over the side and rolled across the floating dock to a shady spot under a table to wait for the ambulance. At this point, I was a little shocked, in a lot of pain, and just wanted to get to the hospital.

When the ambulance arrived, they were not convinced that a “fish bite” was going to permit a ride without seeing everything first … I think I got the shirt about a quarter inch off of the wound and they quickly changed there mind. The next half hour in the parking lot of the marina was quite possibly the loudest, most painful experience of all. I will not go into detail on this, but I will say that the nerves on the side of your back and shoulder connect to your ankle at some point or another. A few hours in the hospital, and I was finally numbed up, stitched up, and on the way home.

Due to the location of the laceration, I was instructed to stay off my feet. A couple days went by, and TV just wasn’t doing it any more so I looked for something else to do. That something else was sitting on the front porch shaping more lures to try out for the next time that I would get to go fishing.

The next set of lures were fairly simple. The original Wahiminator, Snack, Fishoncha, and Popper were created. At the time, I was just making lures for myself with absolutely no intentions of starting a company. Some vinyl but mostly hair skirts for ballyhoo.

After healing it was time to test the creations. On the first sea trial, the results were okay at best. Then came the tweaking and tuning, a few more shapes, and a lot of changes in the materials and process. When it is all said and done, the goal of the lure is to catch fish and I was not going to be satisfied if the lures did not catch fish.

Eventually, the lures came around and started catching fish and a few people were taking notice. Capt. Joe Shutes B&T was the first carry the lures - this was the beginning of “Laceration Lures.”

I owe a lot of thanks to everyone who helped get Laceration Lures to where it is now. My wife, my parents, and all of the captains, customers, and friends who have supported Laceration Lures.

Thank You
- Joey